Pathfinders: Your Personalized Guide to Discover, Plan, and Achieve What's Next In Your Career.

The perfect balance of 1:1 coaching, group support, and online training resources for 
Mid-Career Direction Changers.
You know what you DON'T want to do for the rest of your career, right?

You have many interests, but which could lead to a meaningful career?
How do you discover possible career paths, and once you do, how do you get from here to there?
  • Map occupations to your motivations, drivers, interests, and personality
  • ​Assess what you know and can do today
  • ​Get professional coaching to identify the gaps
  • ​Build a plan together to close the gaps
  • ​Learn to tell your story through your words, resume, profile, and elevator pitch
  • ​Overcome your biggest critic-yourself
A career change can be scary...
and sometimes our friends and family, just don't get it (or us).

BENEFITS OF COACHING

sOMEONE TO SPEAK to OPENLY 
CONFIDENTIAL AND UNBIASED
I am here to listen, respectfully challenge, hold you accountable to the goals you set for yourself, help you see things from different perspectives, and provide unbiased and judgement-free support.
GROUP LEARNING
SUPPORT AND ADVICE 
Group coaching, book reviews, and our exclusive Facebook group offer amazing opportunities to learn from and support one another. Networking is essential in a job search and job change; this is a built-in networking hub.
online library of resources and tools
advanced training at your pace
You'll have immediate access to our online library of every course we offer for each aspect of the career and job search journeys. E-books, videos, articles, worksheets, cheat sheets, organizers, audio files, and more. Includes the Resume and LinkedIn Masterclass online course, as well as the Job Search Playbook course. Bonus: Get my Little Black Book of LinkedIn Networking Scripts. Additional content specifically geared for career changers and there are even motivational lessons. If this isn't enough, we have a daily blog and optional daily job search tips delivered to your inbox.
In 20+ years of career consulting...
My favorite group of people to work with are mid-career professionals who are looking for their "what's next" just like you!
Systematic yet Personalized
There are four distinct phases you'll move through, but when and how is unique to you. 

MEET THE COACH 

Hi, I'm Shawna Lake.
After 23 years in Human Resources and coaching within businesses (for employees and leaders), I made my own career transition to consulting and career coaching.
There weren't career coaches there for people who aren't "broken" but need support and direction.
I realized in working with clients in several phases of their careers, that the most rewarding engagements are those where I can help people make a career transition in the middle of their professional years, just like I did.

Most coaching packages of 4-6 months (the average time from career change exploration to action planning and execution) cost $25,000.

I knew I could build an affordable, effective, and rewarding program for a fraction of that and here it is! Welcome to Pathfinders
THERE IS A
BETTER WAY.
INTRODUCING...
Pathfinders guides you through the four phases of the career transition journey with a three levels of support.
We move from what you know and do today to where you can go next in your career. We then identify and plan to close the gaps between today and "tomorrow" and spend a great of deal of time building your story and marketing materials for that next role. What else is unique to Pathfinders? You have support in three ways:

1:1 Coaching
Community
Online/Self-Guided Resources

LET'S DIVE IN

What’s Included.
01.
1:1 Personalized Coaching
Monthly coaching sessions with Shawna, scheduled with busy working professionals in mind. 50-minute video or phone calls where we end with your action items and commitments. I hold you accountable with just the right balance between support and flexibility to allow for real life to happen along the way, while continuing the momentum.
WALK AWAY WITH:
• VIP coaching hours including nights and weekends
• You set your goals and commitments
• I hold you accountable and keep driving us forward
02.
Group support and coaching
Unlimited interactions inside of our exclusive Facebook group for job seekers and career direction changers. Monthly group coaching sessions only for Pathfinders members. Sometimes I just show up online in the group with a surprise motivational message or tactical know-how lesson. Ask questions of one another, support one another, and network like crazy!
WALK AWAY WITH:
• Monthly group discussions with other mid-career direction sessions
• Training live (scheduled and pop up)
• Guest speakers
• Motivational messages
• Playback training on your schedule

03.
Online learning library
Pathfinders members have unlimited access to our entire library of training and resources including videos, worksheets, cheat sheets, and more. Resume and LinkedIn Masterclass is included, along with personal branding tips, interviewing support, my Little Black Book of LinkedIn Networking Scripts, the Job Search Playbook course, and more.
WALK AWAY WITH:
• Resume and LinkedIn Masterclass
• Job Search Playbook Course
• Dozens of training videos, worksheets, and other tools
• Sample networking scripts
• In-depth interview prep and guidance
• Personal branding and messaging job aids
• New content added almost weekly!

PLUS EVEN MORE

Special Bonus Offers
Strong Interest Inventory
Part of the Myers Briggs family of assessments, the Strong Interest Inventory is the ONLY personality assessment proven valid and reliable to match possible occupations with personality and motivators. Shawna is a certified interpreter and coach. You will have access to a free report and in-depth coaching session to review your results. This is a powerful resource for those who aren't sure where to start or have so many interests that they aren't sure how to narrow it down.
Mock Interview Session
Recorded practice interview for a specific position to which you've applied. Customized interview questions you can expect to be asked for that position and industry. Get real-time feedback and video for future playback and practice.
Free Resume and LinkedIn Profile Reviews to Tell Your Next Story
You will have access to a free resume builder and tips for how to handle the most unique situations. But, you also have ME to walk through it all in detail and take your resume from being a shrine to the past to instead being a marketing tool for your future. Most pros would not include these services in a coaching engagement. 
The Training and Practice Interview Questions I Teach to Business Leaders
Only for Pathfinders clients, you can have access to the training I teach hiring managers about interviewing. My business clients buy this resource to train their managers, and now you can see how they are taught to conduct interviews. AND, get the question bank so you can practice situational/behavioral questions broken down by competency (skill area). Nearly 300 practice questions for you to master.

ARE YOU READY?

Pathfinders Program Building Your "What's Next" Together!
Monthly Coaching for 4 Months (Valued at $2,250)

Job Search Playbook Course (Valued at $363)

Resume and LinkedIn Masterclass (Valued at $630)

Online Resource Library (Valued at $520)

Group Coaching and Community (Value Priceless)
Strong Interest Inventory (Valued at $350)

Interviewing Training & Question Bank (Valued at $425)

Resume and Profile Story Development and Refinement (Valued at $525)

Mock Interview Session (Valued at $150)

If you're counting on 2 hands now, that's a total of 7 one on one appointments!

Total Value = $5,213

Your Price: $1497 

GET FULL ACCESS TO THE ONLINE LIBRARY IMMEDIATELY
If you aren't completely satisfied with the program and learning opportunities after being charged, let me know within the first 7 days of your initial purchase for a refund of the total less $50 for credit card processing fees.

QUESTIONS?

Frequently Asked Questions.
What types of career fields do you specialize in?
You name it! I've personally worked in logistics, banking, advertising, energy, consulting, for a Zoo, and for an Symphony Orchestra. I've worked with coaching clients at each level of organizations and across every sector.

What career transitions have your successfully navigated?
Well, there's my own from HR to Communications and then to consulting with some marketing blended in. My clients have made successful transitions across the board. Here are just a few examples:

Teacher to Journalist
Student Services to HR
Physical Therapist to Financial Planner
Printing Manager to Doctor (in progress)
McDonald's Associate to PRN
Massage Therapist to Training Coordinator
Medical Device Sales to Wealth Manager
Teacher to Wine Maker
Nurse to Business Owner
Nurse Manager to VA Leader
COO to Hospital CEO
Do I have to participate in group coaching?
This is your program, you decide how to participate in ways that are comfortable and convenient for you.
What if I get a new job before our initial 4-months are up?
Online resources include suggestions for being successful in your new role and templates for 30-60-90 day plans.

Our coaching sessions will shift focus to you in your new position. You may alternatively pause your remaining coaching sessions for up to six months. 
Can I turn to you for emotional support?
I am here for you in many ways, sometimes that includes talking through emotional stress and self-confidence. We will have those conversations with your career in mind. Our work together is not intended to be a substitute for mental health counseling or professional psychiatric help.
What if I already know what I want to do next?
Great! Not everyone is starting from a blank slate. We'll identify what gaps exist between where you are now and where you want to go. Then, we'll map out the plan to get there and work together to tell your story.
What if life gets in the way?
You may pause this program for up to 6 months if necessary and any pre-paid months will wait for you. If you ask for a pause, do be prepared for me to ask if your current career is part of the problem and if you are sure we shouldn't instead move full steam ahead.
Can I split the cost of the program with a friend of relative?
Each individual must have his or her own membership, but you can participate in coaching sessions together. Some clients like to have a significant other on the phone for certain conversation such as relocation or salary negotiations, and that is just fine with me.
What if I'm stuck in the early phases longer than most?
Each person works through the four phases at their own pace. You may spend three months in career exploration and then land a new job quickly! The difference in this program versus others is that there are no deadlines and we are building and refining your future together at YOUR pace, not mine or any coaching model's.
Monthly Coaching for 4 Months (Valued at $2,250)

Job Search Playbook Course (Valued at $363)

Resume and LinkedIn Masterclass (Valued at $630)

Online Resource Library (Valued at $520)

Group Coaching and Community (Value Priceless)
Strong Interest Inventory (Valued at $350)

Interviewing Training & Question Bank (Valued at $425)

Resume and Profile Story Development and Refinement (Valued at $525)

Mock Interview Session (Valued at $150)

If you're counting on 2 hands now, that's a total of 7 one on one appointments!


Total Value = $5,063

Your Price: $1497 

I look forward to working with you in the Pathfinders Program!
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